Thursday, June 30, 2011

NEW TRENDS - OR SAME OLD...

We held our summer seminar - a new tradition, only started last year - on Tuesday afternoon at RIBA, with ominous thunder rumbling around. But it turned out to be a thoroughly pleasant and instructive afternoon; or so those who have commented have told me. It's a less formal event than most of our seminars, almost entirely confined to the BIC community itself, which provides a chance to catch up on a range of issues with which BIC is currently involved. Not a digital seminar, either - too many of those these days - but digital and the change digital is bringing to our industry inevitably loomed large.

The seminar was kicked off with a thought-provoking keynote by Sheila Bounford, now MD of NBN International and previously executive director of the IPG. She has very helpfully blogged her assessment of the seminar, saving me the trouble of doing so and at the same time making many of the points I tried to raise in my summing up at the end of the afternoon but in a more robust and succinct way than I could possibly do. You can read it here.

The seminar presentations will be posted next Monday here.

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