Thursday, June 30, 2011

NEW TRENDS - OR SAME OLD...

We held our summer seminar - a new tradition, only started last year - on Tuesday afternoon at RIBA, with ominous thunder rumbling around. But it turned out to be a thoroughly pleasant and instructive afternoon; or so those who have commented have told me. It's a less formal event than most of our seminars, almost entirely confined to the BIC community itself, which provides a chance to catch up on a range of issues with which BIC is currently involved. Not a digital seminar, either - too many of those these days - but digital and the change digital is bringing to our industry inevitably loomed large.

The seminar was kicked off with a thought-provoking keynote by Sheila Bounford, now MD of NBN International and previously executive director of the IPG. She has very helpfully blogged her assessment of the seminar, saving me the trouble of doing so and at the same time making many of the points I tried to raise in my summing up at the end of the afternoon but in a more robust and succinct way than I could possibly do. You can read it here.

The seminar presentations will be posted next Monday here.

Friday, June 10, 2011

AT LAST: A SALES REPORT MESSAGE

Considering the urgency with which the Book Industry Study Group responded in the spring of last year to publishers' need for a standard sales report message in order to perform their legal and financial obligations under the agency model, it is worrying that the resulting standard has taken until today to be published. We must make sure that the momentum has not been lost.

How distributors would deal with invoicing digital products which had already been sold was an issue which first hit BIC's radar back in 2008. It was soon established that a great deal of manual intervention - and therefore cost - was involved in interpreting reports from resellers which arrived in a variety of shapes and sizes and at unpredictable intervals. The number of digital products sold at that time was tiny, but even then it was clear that a significant increase in volumes - on which the drive for digitisation was predicated - would make the situation unmanageable. We looked at an EDItX Digital Sales Report message which had been devised for a particular North American requirement in 2003 which seemed to fit the bill.

Although we continued to promote the need for a standard, the coming of the agency model in the US both provided a real impetus for adoption but also required that we wait for it to be completed. Now, at last, it is; and we believe it is an important step forward for the digital supply chain.

Thursday, May 26, 2011

ALL CHANGE AGAIN AT BISG

We have been saddened by the recent unexpected news that Scott Lubeck, Executive Director of the Book Industry Study Group, has resigned after just eighteen months in the position. Scott has been a valuable ally and friend of BIC's; and although the US and UK book trades do not always see eye to eye - certainly operate in very different ways - he has always shown respect for our views and helped to interpret them for BISG members (as we have always tried to so for theirs). We shall miss him and wish him well for the future.

What is certain is that a close relationship between BIC and BISG is a top priority for us. As trading becomes increasingly global in nature and heavily dominated by North American companies, what happens in the US directly impacts on us and the way we work. Where we can collaborate we do; and where we can share expertise, standards and processes we must. It is our hope that Scott's successor will share this vision.

Tuesday, May 17, 2011

RETURN TO HAPPIER TIMES AT THE BOOK INDUSTRY CONFERENCE

It was as if e-books didn't exist. All the talk at the Book Industry Conference this week was of collaboration between publishers and booksellers in promoting the extraordinary creativity of our business and the possibility of a glorious future for independent booksellers. In an impressive presentation, Oren Teicher of the American Booksellers Association showed clearly that he believes there is. But there was scarcely a mention of Amazon, let alone Google or Apple, not an app in sight; no hint that our last remaining high street chain bookseller was reaching a pivotal point in its history even as the conference took place.

No doubt it was deliberate that this was a digital no-go zone - and maybe none the worse for that - but it's hard to think that delegates leaving the warm cocoon of the conference hall didn't feel a chill wind blowing when they got outside.

NEW HOPE FOR GLOBAL CLASSIFICATIONS

It has taken the industry a long time to wake up to the problems it has caused for itself by not standardising subject categories much earlier. It has certainly woken up now!

Our industry here in the UK has benefited tremendously from work done by BIC in the 90s in persuading the data aggregators of the day (Book Data and Whitaker) to adopt a single national scheme to replace their own. The BIC standard subject categories have become one of BIC's greatest success stories (to the extent that for many people in the trade BIC is a synonym for its classification scheme). A number of European countries have come to view this success with envy; and there have been a several variant schemes based on BIC introduced locally around Europe.

It is now clear that the time has come for further consolidation in Europe. Urged on by the Spanish Publishers Association, which decided last year to adopt the BIC scheme, we held a meeting at the LBF of representatives from Italy, Germany and Portugal as well as Spain which will lead later this year to the first publication of a multilingual version of BIC. Since then we have heard that there will be participation from Sweden too.

All this activity reflects the new globalism of the book trade and to some extent the likely impact of e-books on search, discovery and content acquisition. The more standard the tools for discovery are, the better will be the trading opportunities.

So far so good. But the bigger obstacle for English-language publishers lies in the standardised use of BIC here, in Australia, New Zealand and South Africa and of the parallel BISAC scheme in North America. Not only are the two schemes deeply entrenched in their home territories but they are also very different in structure, so that mapping from one to the other is next to impossible without losing the clarity and level of detail which give the schemes their purpose.

BIC has been advising UK publishers to assign BISAC as well as BIC codes to their titles; but this is a cumbersome solution and one which is in the long run unsustainable. There is now some light at the end of the tunnel, however - even if the tunnel may still be quite long! The Book Industry Study Group's Governing Council has last week endorsed a proposal to work with BIC to address the standardisation of subject classifications and explore the future needs of the worldwide industry for search and discovery taxonomies. On this agreement we pin our hopes for a global multilingual subject classification scheme.

There will be much to do...

Wednesday, April 27, 2011

LBF AND AFTER

The London Book Fair passed in a blur of activity, most of it productive, all of it interesting and useful. No time to relax now, however: we have a slew of BIC events and activities to work on through the next few months.

First, we are putting on a second New Trends seminar at RIBA on Tuesday 28 June. The first one, last year, was an attempt to showcase some of the BIC work which had been going on which might not have been on the radar for some members not directly involved in our committee activity; and very successful it proved to be. This year's is similarly wide-ranging, taking on strategic and practical issues which will be important for our membership now and in the future: presentations on standardising data flows for digital products by Ruth Jones of Ingram, the future of distribution by Sheila Bounford of NBN International, developments in content accessibility by Sarah Hildersley of EDItEUR, the impact of EPUB.3 on e-book publishing by Peter Rogers of Aptara, as well as updates on BIC's current work on identification and price and availability. Registration is now open; and you can sign up here.

Our other big innovation of the year is the start of our training programme. We shall be organising three pilot one-day courses in the early autumn in collaboration with the Publishing Training Centre. If they go well, we will repeat them at regular intervals in the future. We have selected the three subjects which were voted most important in the survey we carried out earlier in the year; and you can find full details and registration forms here.

In between, we are enjoying some important discussions emerging from ad hoc groups: on the deficiencies of price and availability information; on identification of digital products and systems requirements of the future; and the use of SANs in the supply chain.

We now publish a calendar of future of events on the web site, updated on a monthly basis. Apart from meetings which are necessarily limited to specific individuals, most of our committees and working parties are open to all. Just let me know if you want to be involved in any area of work.

Friday, April 8, 2011

LONDON BOOK FAIR 2011

Whether or not because the volcanic dust deprived attenders of their annual LBF fix last year this year's fair looks like being the busiest ever for me. Though I'm not a great fan of book fairs or of Earls Court LBF does provide opportunities to catch up with a lot of people very quickly and a focus for getting things finalised which might otherwise drag on unresolved.

Apart from the Supply Chain Seminar on Wednesday morning and the regular book fair meetings organised by EDItEUR, including the ONIX International Steering Committee, there will be meetings with colleagues and friends from the UK and overseas to catch up with developments in the trade and spread the word about BIC and its ever-expanding work programme. We hope to finalise our plans for training courses beginning in the early autumn - more on this to come - and to make headway with the growing international interest in the BIC standard subject categories, among many other things. And we shall be providing supply chain guidance to IPG members in a 90-minute 'speed-dating' session.

So, a busy - and, I hope productive - week in store. We look forward to seeing many members over the three days.